MICAn's 'ad'venture lights up autorickshaws

AHMEDABAD: Advertisement banners on many autorickshaw hoods in the city are now glowing with the innovative idea of a student of Mudra Institute of Communications, Ahmedabad (MICA). In what could become a major change in the way ad banners that are often seen, pasted on autorickshaws, a students of Entrepreneurship Development Centre (EDC) at MICA has introduced glowing ad banners that look like LCD screens on autorickshaws.
MICA student Shakti Bharihok realised that autorickshaws are a good medium for brands and products to reach out to a wide range of viewers as they keep moving on the roads across the city. Talking about his innovative idea, Bharihok said, "I felt that the way in which ads are put up currently are not attractive and fail to catch the attention of people. Besides, they are hardly visible at night. I wanted to fill this gap and make such ads more striking."
The 23-year-old from the city then thought about making them glow at night and designed his ad banners like flat TV screens. The translucent banner is lit up with light-emitting diodes (LEDs).
An eco-conscious Bharihok said, "LEDs are environment-friendly, long lasting and consume very less energy. I have used eco-friendly pastes for fixing the screens."
Through his startup company, 'Adinnovatives', Bharihok has already started taking orders from clients and have put up the glowing ads for his clients on around 30 autorickshaws in the city.In what could become a major change in the way ad banners that are often seen, pasted on autorickshaws, a students of Entrepreneurship Development Centre (EDC) at MICA has introduced glowing ad banners that look like LCD screens on autorickshaws.
MICA student Shakti Bharihok realised that autorickshaws are a good medium for brands and products to reach out to a wide range of viewers as they keep moving on the roads across the city. Talking about his innovative idea, Bharihok said, "I felt that the way in which ads are put up currently are not attractive and fail to catch the attention of people. Besides, they are hardly visible at night. I wanted to fill this gap and make such ads more striking."
The 23-year-old from the city then thought about making them glow at night and designed his ad banners like flat TV screens. The translucent banner is lit up with light-emitting diodes (LEDs).
An eco-conscious Bharihok said, "LEDs are environment-friendly, long lasting and consume very less energy. I have used eco-friendly pastes for fixing the screens."
Through his startup company, 'Adinnovatives', Bharihok has already started taking orders from clients and have put up the glowing ads for his clients on around 30 autorickshaws in the city.